The Work of Marshall McLuhan - Part 1 - with Bob Dobbs
Hermitix
Embrace the Medium, Embrace the Message
The phrase 'the medium is the message,' coined by McLuhan, suggests that the form of communication influences how the message is perceived. McLuhan's playful acceptance of a typographical error, transforming 'message' into 'massage,' highlights the complex relationship between text and interpretation. This reflects his satirical approach to media theory, drawing on the tradition of Minipian satire, which blends various forms of expression to provoke thought and challenge norms. Through this lens, understanding the medium becomes crucial to deciphering deeper meanings within the message.
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