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The Psychology Behind Philanthropists' Reluctance to Give Cash Directly
Many organizations are skeptical of giving cash directly despite evidence of its effectiveness. Philanthropists often want to feel that their business acumen is valuable and prefer to donate with a unique, impactful approach. They are reluctant to simply give cash as it may not impress their peers and may undervalue their perceived intellect. There is a desire to have a noteworthy philanthropic story and to believe that their ideas hold more importance than just their money.