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Be Artifact First in Design
In high urgency environments, designers need to be fast and proficient in translating abstract ideas into tangible artifacts. Being artifact first, where designers lead with a tangible prototype or visual, is most valuable in early-stage contexts, as it shifts the team's focus from abstract concepts to reacting to concrete artifacts. This approach becomes less necessary as a company scales up and focuses more on frameworks and alignments, but even in that context, being artifact first remains effective, though less urgent and obvious.