How Bias Shapes the Perspective of Different Depts within an Organization

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Support teams are good at identifying issues but don't talk to prospects. Salespeople focus on closing big deals, not the overall company. Marketers prioritize campaigns over product knowledge. Understanding different perspectives is important for product managers.

Rich Mironov, author of The Art of Product Management, shares his experiences and advice around how product managers can approach the process of figuring out what an end user really wants, while managing a team of people with different perspectives on the same question. Rich is joining the curation team for this year’s Enterprise Experience Conference–read more about the new approach we’re taking this year: https://rosenfeldmedia.com/enterprise2019/updates/reaching-beyond-ux-sister-enterprise-silos/ Check out Rich’s book: The Art of Product Management: Lessons from a Silicon Valley Innovator https://www.mironov.com/book/ What Rich is reading now: Escaping the Build Trap by Melissa Perri https://melissaperri.com/book/