096 - Deep Dive: How to be a professional — with Seth Godin
The Futur with Chris Do
Empathetic Storytelling
When crafting a story, practice empathy by understanding that your audience's worldview differs from yours. Don't assume they share your knowledge, beliefs, or desires. Instead, tailor your story to resonate with their perspective, enabling them to connect with and utilize your message. Prioritize usefulness over authenticity, as a professional storyteller would.
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