Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. Seth’s books include Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. Seth writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. His latest book is The Song of Significance: A New Manifesto for Teams.

Timestamps for this episode are available below.

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Timestamps:

[00:00] Start

[06:14] Writing a provocation rather than a prescription.

[13:08] Divvying up concepts.

[16:25] Comprehension over complication.

[18:58] How Seth fulfills a blog post’s purpose.

[22:28] Claude AI vs. ChatGPT.

[23:41] How Seth Godin as a Service (SGaaS) maintains consistency.

[27:23] Simplification over exaggeration.

[31:56] Working with Isaac Asimov and getting a Clue.

[36:53] How Seth moves life’s story forward (even when he loves the current chapter).

[43:28] Why does Seth write?

[44:59] Is an ounce of prevention worth a pound of sinecure?

[45:15] Parting thoughts.

*

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