Outcome-based Funding for Innovation Teams and Customer Value

Funding for innovation teams should be based on proving value to the customer and ensuring customer satisfaction to demonstrate viability for the organization. It is crucial to have an outcome-based approach and prioritize creating sustainable value for the customer, which in turn leads to benefits for the business such as revenue generation, customer acquisition, and market share. This shift in mindset and culture towards customer-centricity is essential for long-term success and growth.