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That Duolingo owl is unhinged
The Hustle Daily Show
Engage and Entertain: The Power of Roasting in Branding
Successful brands like Wendy's have adopted a playful and edgy approach on social media, particularly Twitter, by 'roasting' their audience and competitors. This tactic has become prevalent in the fast food industry, where major players engage in light-hearted banter and competitive jabs. This strategy not only entertains but also fosters community engagement and enhances brand personality, illustrating the effectiveness of humor in modern marketing.
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