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A look at one repeat founder’s frameworks for validating ideas — Pilot’s Waseem Daher

In Depth

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Evaluating Market Size: The Key Question for Investors

Investors say the only problem you can't fix is the problem of market size. When evaluating a business opportunity, ask three questions: Is this a niche or general problem? Is it a nice-to-have or need-to-have? And how much does it cost? Multiply those numbers and get a sense of how big the opportunity is.

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