How to Increase Optionality for Fortune or Luck | 3min snip from The Tim Ferriss Show

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#682: Bill Gurley Interviews Tim Ferriss — Reflecting on 20+ Years of Life and Business Experiments

The Tim Ferriss Show

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How to Increase Optionality for Fortune or Luck

The early rule set for angel investing has remained the same, focusing on a handful of investments with high potential returns. The approach to angel investing is seen as a real-world MBA, where the goal is to develop skills, acquire knowledge, and build relationships that will pay off in the long term. One consistent lesson is the importance of choosing people to work with who pass the beer test, as these partnerships can last longer than the average marriage. Rather than focusing on well-known successful decisions, it is more valuable to consider the antecedents that led to those decisions. Taking meetings that may seem uncertain or superfluous can increase optionality for fortune or luck.

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Brought to you by Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating, Secureframe automated security and privacy compliance platform, and AG1 all-in-one nutritional supplement.

Welcome to another episode of The Tim Ferriss Show, where it is usually my job to deconstruct world-class performers to tease out the routines, habits, et cetera that you can apply to your own lives.

This is a special episode and a turning of the tables. This time, legendary investor Bill Gurley interviews me, and the recording is from earlier this year at SXSW in Austin, TX. The conversation explores some of my lessons learned and favorite findings over the last two decades in areas like entrepreneurship, tech, and podcasting. I throw in some favorite books and other spice to keep things interesting.

Bill Gurley (@bgurley) has spent more than 20 years as a general partner at Benchmark. Before entering the venture-capital business, Bill spent four years on Wall Street as a top-ranked research analyst, including three years at Credit Suisse First Boston. Over his venture career, he has worked with such companies as GrubHub, Nextdoor, OpenTable, Stitch Fix, Uber, and Zillow.

For more takeaways from his incredible investing career, you can find my interview with Bill at tim.blog/billgurley.

As a side note, my 2007 SXSW speech that I mention in the interview is what started it all, in many senses. It’s what put my first book, The 4-Hour Workweek, on the radar of influential bloggers and bigger media outlets, ultimately landing it on The New York Times Best Sellers list, where it stayed, more or less, for the next seven years. It’s been a wild ride.

You can hear that 2007 presentation at tim.blog/sxsw.

One last thing: Hugh Forrest, if you’re listening, thank you again for giving me a shot way back in the day!

Please enjoy!

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[06:32] From Princeton to podcasting.

[07:39] How a disenchanted entrepreneur became a reluctant author.

[14:22] Angel investing and The 4-Hour Body.

[16:40] Investing rulesets and takeaways.

[19:09] How a choice location maximizes serendipity.

[20:42] Why did I back away from angel investing?

[22:28] Entering the blogosphere.

[27:02] Why podcasting?

[28:33] Early and enduring lessons for improving the craft.

[31:37] What makes a successful podcaster?

[34:57] The power of direct communication with one's audience.

[38:48] Leveraging a lean infrastructure.