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TikTok Ban Watch 2024
Down Round
TikTok: Transforming Music Promotion
In the music industry, major artists first publish their music on TikTok with a 30-second clip for users to create remixes, leading to anticipation from fans for full releases. TikTok serves as a significant marketing engine, with labels recognizing its commercial value. The platform's creative tools enable users to be more creative than traditional editing software, making it a crucial component for many videos on the app.
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