The Amplify Formula: Frame, Message, and Tie Down

In the modern world, there’s no shortage of carnival barkers trying to grab your attention. Everyone is looking to build an audience and become an Influencer, and social media has incentivized people to act a certain way to grab people’s focus and their follows. Many of us look at them and think “If I want to have influence in this world, that’s who I have to be”. Some look at them and think they can skip the expertise building stage and go straight to the authority stage. Leadership Development expert and Keynote Speaker Rene Rodriguez knows that just isn’t the case. There’s a difference between WANTING attention and CAPTURING attention. In this must listen episode, Rene and Chris dive into the concept of Influence, why the traditional idea of the “Alpha” is inaccurate, and the three key ingredients you need to win people over when you’re telling a story. Rene and Chris will also talk about why expertise building, in real world situations, is so important, and share personal experiences from their journey’s in building their audience by getting in the ring and taking their punches.

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