261 - Understanding Influence — with Rene Rodriguez
The Futur with Chris Do
00:00
The Amplify Formula: Frame, Message, and Tie Down
A unique concept called the tie down is something that people do intuitively. It answers the question of what something means to you, and it's one of the reasons why people love you. An example is given through the story of Janice, who was preparing for a big job interview. The interview lasted 6 to 10 hours and involved answering questions from 10 people. Through a mock interview, the speaker observed Janice's behavior and analyzed sequencing, timing, body language, and facial expressions.
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