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#304: Sol Price (The Founder Who Taught Jim Sinegal, Sam Walton, Jeff Bezos, Bernie Marcus)

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The Founder and Innovations of EJ Corvette: A Pioneer of Discount Retailing

The founder of EJ Corvette introduced a new type of discount retailing by opening the first discount store in 1948. He revolutionized the concept of a discount department store by selling products at deep discounts from the suggested fair trade prices, challenging the existing laws. By requiring shoppers to become members, he found a loophole to circumvent fair trade laws, a strategy that predates the membership-based model of companies like Costco by 40 years.

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