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Pin It to Win It: Revolutionizing E-Commerce with Pinterest with Lauren Petrullo
Perpetual Traffic
Exploring the Impact of Pinterest's In-App Experience and Ad Performance
Lauren is impressed with Pinterest for its fun and immersive in-app experience. It leads to intent-based browsing and conversions. The ads blend seamlessly with organic listings, making them effective. Consistency is key for organic pins. Videos perform the best for ads. Rich pins and the Chrome extension make Pinterest valuable for any type of brand or service.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode