When facing hate or negativity, it is advisable to adopt the 'rock approach' by ignoring and not giving any feedback, similar to yelling at a rock that does not respond. Hate generally comes from below and should be seen as an acknowledgment of one's superiority. Engaging with hate wastes time and can lead to negative consequences, while ignoring it and focusing on delivering value to one's audience is more productive. Extinction curves dictate that if hate receives no response, it will eventually disappear. It is crucial to not engage and instead amplify one's message to drown out the hate, as responding may lead to loss of credibility and petty conflicts.

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