What Are the Characteristics of Digital Creators?

A lot of my stuff is for digital creators, or people who are on line, or using social media. I don't know that i have a ton of a value for someone who's like, laying concrete at multi million dollar holms. So instead of defining their characteristics, you want to look at whatare ther atscalled psychographics. What are their desires, their pains, the things they want, the outcomes that they care about? And when you shift from demographics to psychographics, what happens is now you understand how you can help them, how you can provide value.