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#276: Shifting Your Clients From One-Time Projects To Monthly Recurring Subscriptions | With Annemie Tonken

6 Figure Creative

NOTE

Maximizing Sales Through Strategic Pricing

An effective strategy for increasing sales is to offer a high-value service at a fair upfront cost, then present an even higher value upsell at a recurring monthly fee, making it seem like a downsell. This approach not only boosts the lifetime value of customers but also creates the perception of affordability and value, influencing purchasing decisions positively. Following experts like Alex from Ozzy who specializes in sales, pricing, and psychology can offer valuable insights into maximizing sales and pricing strategies.

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