The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Hubspot Co-Founder Dharmesh Shah on The 3 Risks All Startups Face, Angel Investing Rules; No Founder Meetings and No Due Diligence, SMB vs Enterprise; Lessons on Pricing, Distribution and Why You Should Resist Going Enterprise

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Building Exceptional Product Marketing through Community

Exceptional product marketing involves creating a community around a story that resonates, which may not appeal to everyone. It is essential to polarize the market to stand out, as unanimous agreement means mediocrity. Product marketing should focus on building a community where members derive value from each other, rather than being just a target audience for marketing efforts.

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