A Curious Guy Finds a German Strap Line in an Audi Factory

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John Hengiti's curiosity during a factory tour of Audi led to the discovery of a sign with the phrase 'for sprung dirt technique,' which became the successful strap line for Audi in the UK. This unique German line was unusual in British advertising. Creative people have a natural inclination to explore and understand anomalies, as it increases potential opportunities. The narrator shares their own curiosity and desire to learn more when faced with puzzling situations.

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy.

Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising.

Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational.

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