The Product of a Social Network Is Content Moderation

The insight of this snip is that the product of a social network is content moderation. The user experience is determined by the decisions made by the social network, which incentivize and disincentivize certain types of content. Social network CEOs are not in control of their apps, the users are. By aligning incentives, social networks can influence the desired outcomes. For example, YouTube's decision to prioritize watch time led to the creation of longer videos. Content moderation is not just about taking down harmful content, but also recommending content and incentivizing creators.

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