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How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking
Decoder with Nilay Patel
Innovation Through Pivoting and Simple Marketing
Big Green Egg started as an adaptation of Japanese rice cookers in the 1970s, using them to attract customers to a store selling pinball machines. Due to the growing interest in the cookers, the business pivoted to focus on the Kamado cooker, leading to the transformation into the Big Green Egg company. The name 'Big Green Egg' was derived simply from its size, color, and shape. This straightforward marketing approach, along with the pivot in product focus, has contributed to the brand's success and cult following over the past 50 years.
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