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Just acquired Blinkist Founder on life-changing books, mistakes & finding your ikigai - Holger Seim
Secret Leaders with Dan Murray-Serter & Chris Donnelly
Blinkist almost died by skipping MVP
Blinkist initially built a complex product without considering the minimum viable product (MVP) and core value. They could have started as an email newsletter to gauge customer interest and validate the need for their content. However, they launched an app with a knowledge graph, leading to a lengthy development process and delayed launch. By the end of 2013, they ran out of money without achieving product-market fit or determining pricing and marketing strategies. They faced bankruptcy and had to stop paying salaries. Eventually, they found two investors who saved them. This near-death experience taught them the importance of thinking from the end and focusing on customer needs, rather than pursuing their own vision without considering market validation.
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