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Lessons from Slack on decision making, product-led growth, and taking big swings — Noah Desai Weiss

In Depth

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Learning from Salesforce on Building and Marketing Software

The acquisition of Salesforce by Slack was based on the idea of pairing Salesforce's enterprise go-to-market machine with the beloved Slack product./nSalesforce's go-to-market strategy and sales organization is incredibly efficient and runs at scale./nSlack has a successful approach to building products with a cultural DNA, brand, and hybrid SaaS model./nSalesforce applies the concept of incremental prototyping and refinement not only to software but also to marketing and positioning./nSalesforce spends a significant amount of time workshopping and iterating on the positioning and narrative for their software roadmap./nSalesforce's confident and customer-centric approach to marketing is a result of thorough validation and feedback every step of the way.

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