Build IP to Scale Beyond Yourself

Outsourcing design and asset creation allows for the expansion of personal intellectual property (IP) while maintaining ownership of ideas. By developing frameworks and programs, it's possible to create educational content that doesn't rely solely on personal involvement in teaching. This can include setting up certification programs led by others, enhancing scalability. Looking at successful models, like those used by Mike Michalowicz with his books and IP, showcases the potential to partner with third parties for delivery, enabling the creator to focus on producing more valuable content. The goal is to build strong IP and frameworks that can be packaged and scaled, testing them initially through personal teaching before transitioning to a broader distribution model.