
441. Does Advertising Actually Work? (Part 2: Digital)
Freakonomics Radio
The Battle of Jargon in a Consulting Meeting
When Tidellus questioned the consultants' methodology, they responded with jargon, including the term 'proprietary transformation functions.' Tidellas didn't understand how these functions would measure the effect of ads. The company head mentioned using LeGrange multipliers, but Tidellas caught onto their attempt to out-jargon him. Tidellas challenged them to explain their objective function and constraints. The founder of the consulting company dodged the question by asking if Tidellas was driving and experiencing connection issues.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.