Effective Change Management: Involve the Most Impacted Stakeholders in Designing the Change Early On

For most changes, involving people early and often is crucial, as it takes multiple exposures for information to stick. It is important to identify the most impacted stakeholders and engage them in designing the change from the beginning. This can involve small-scale communication through pilots, focus groups, and leadership teams before the mass announcement. By using agile principles of experimenting, piloting, and continuous improvement in communications, change management can be more effective.