For most changes, involving people early and often is crucial, as it takes multiple exposures for information to stick. It is important to identify the most impacted stakeholders and engage them in designing the change from the beginning. This can involve small-scale communication through pilots, focus groups, and leadership teams before the mass announcement. By using agile principles of experimenting, piloting, and continuous improvement in communications, change management can be more effective.
This podcast is Part 3 of a conversation between Madison Lundquist, principal research lead for process and performance management at APQC, and Lynda Braksiek, principal research lead for knowledge management at APQC, about how to drive effective change in organizations. Part 3 covers how to effectively communicate change.