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151. How to Find the RIGHT Business Idea for You
The UpFlip Podcast
Save, Test, and Attract Capital
Setting aside startup capital, ideally around $10,000, is essential for aspiring entrepreneurs still in corporate jobs. This fund should be earmarked for key business expenses like marketing and product development. Emphasizing the importance of creating a proof of concept, entrepreneurs can generate interest through engaging promotional materials, like videos, and establish a list of potential customers even before launching their product. This strategy demonstrates market demand, making it easier to attract small angel investors. By bootstrapping marketing efforts and building a substantial customer base, entrepreneurs can secure the necessary funds to launch their ventures.
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