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Bootstrapping to IPO, product-led growth, & scaling SaaS with Atlassian's Scott Farquhar | E1800

This Week in Startups

NOTE

The Evolution of Product Development and Investment Strategies

We've become more aggressive in entering new markets by investing heavily in new products. Our playbook involves identifying market needs and building products for ourselves and customers. We've found success in filling gaps where popular companies like Facebook and Google don't have products available. We now dedicate larger teams to these internal projects, but we start small with a small core group of individuals.

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