Influence is not about convincing others to believe what you're saying but rather making them believe that you believe in it. Great leaders and influencers aim to convey their own belief in what they're saying, not necessarily make others believe in the content itself. This subtle shift in focus makes individuals appear more certain and influential. The key to influencing others is to project authenticity, vulnerability, and transparency, pouring energy into the room to engage and make every individual feel something. The ultimate goal is to be the most certain and highest energy in the room, as certainty is the cornerstone of influence.

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