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John Yedinak on Finding New Verticals to Build B2B Media
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Building a Modern B2B Media Company first 2 years
When starting a modern B2B media company, the initial team should typically consist of an editor with domain knowledge and expertise who can also act as a player coach, a young reporter, and eventually a salesperson. Investing around 300k for the first two years is recommended, excluding the entrepreneur's salary. It is essential to have a shared services model and focus on developing content and audience size. Setting aside budgets for paid ads is crucial to grow newsletter subscriptions. Even with a modest subscriber list, a B2B media company can generate significant revenue by offering multiple products. Consider entering multiple verticals simultaneously for better growth prospects.
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