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30 Minutes to President's Club | No-Nonsense Sales cover image

240 (Sell) Master Parallel Selling Strategies to Speed Up Every Deal (Samantha McKenna, #samsales Consulting)

30 Minutes to President's Club | No-Nonsense Sales

NOTE

Clarify Roles to Navigate Deal Dynamics

Understanding the dynamics of how a buyer will present a deal to their board is crucial for successful negotiation. Determine whether the buyer will be presenting, asking, or telling the board about the deal. This distinction influences the likelihood of deal progression. Additionally, assess the buyer's experience in presenting similar deals and anticipate potential pushbacks or common questions that may arise. Offer assistance in preparing for these challenges to increase the chances of success.

00:00
Speaker 1
All right. Thanks, Nick. Thanks for having me. Let's talk about first, are they presenting, asking or telling? Who are we talking about? This is something we're talking about when we're specifically talking to a buyer that says, Hey, we're going to go in front of a board. And we're going to talk about your deal, right? So we can't get your deal done until we presented the board. That's going to happen in a couple of months. We'll let you know after that happens. Most people say, Okay, that's great. You know, nothing I can do until then, that's it. But here's the thing, you've got to think about what is actually going to happen when that person goes in front of the board. So one of the uncomfortable questions you have to think about when you're asking your buyer about this deal is number one, are you going to be presenting, telling or asking the board for permission? Are they presenting and waiting for feedback? Are they asking for permission to spend money with you? Or are they saying, Hey, this is what we're going to do? That's a key differentiator in thinking about how your deal is going to move forward. And then on top of that really quick, has this person presented a deal of this kind to the board before? Is there pushback? Are there questions that usually come up? Is there something that you can help them prepare for? Because if this is the first time they're doing it, and they're presenting, not asking or telling, you're going to be in for a different story for your deal than you probably thought. What's
Speaker 3
number two?

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