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281: Genius YouTube Tips From 10 Years of YouTube Experience
The Think Media Podcast
YouTube Algorithm Favors Longer Content for Higher Viewership
The YouTube algorithm favors longer content as it allows for more ads and higher watch time, leading to the video being served to more people. Short form content on platforms like TikTok can be used to test successful segments, which can then be re-posted on YouTube to drive viewership. By strategically using short form content to drive viewership to longer videos, creators can grow their channel without solely relying on producing long, fully-produced videos. The sweet spot for long form content seems to be around 8 to 11 minutes, with multiple ad spots.
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