The Three Parts of Getting Humans to Repeat a Behavior

Tired of constantly craving what you don't have instead of being satisfied with what you do? Scarcity Brain author Michael Easter is here to help!

• What is the scarcity brain that helped humans evolve to run the planet, and how does it work against us in the context of the modern world?
• How the scarcity loop operates like a "serial killer" of motivation to push us into repeat behaviors that can be fun in the short term, but have the potential to harm us in the long term.
• What causes us to manufacture the scarcity loops that can ruin our lives with minimal prompting — and what can pigeons teach us about how the scarcity brain processes gambling?
• How we can break these scarcity loops when they're so entrenched in every aspect of our behavior.
• How scarcity loops can be gamed for positive benefit.
• And much more...

Full show notes and resources can be found here: jordanharbinger.com/902

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