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902: Michael Easter | Rewiring Your Scarcity Brain in a World of Excess
The Jordan Harbinger Show
The Three Parts of Getting Humans to Repeat a Behavior
The three parts in getting humans to repeat a behavior are opportunity, unpredictable rewards, and quick repeatability. Opportunity signifies that the behavior can result in something valuable. Unpredictable rewards involve receiving the valuable outcome, but without knowing when or how much, as seen in slot machines. Quick repeatability allows for immediate repetition of the behavior, such as playing a slot machine again and again.
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