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**Hiring is the most powerful lever for culture **
As a company grows, hiring profiles start to change. Initially, multi-talented individuals are hired who align with the company's mission and can do a variety of tasks. However, as the team expands, specialized roles become necessary, leading to trade-offs between specific skill sets and cultural fit. This poses a tough decision for hiring managers. Maintaining culture is crucial, and hiring is seen as the key to achieving this. The company has made efforts to prioritize hiring as a means of preserving culture.