The speaker thinks of their work as passing data through a transom to generate insights
The speaker considers the transom to be an important factor in their work
The speaker asks questions and uses tools to determine what form the insights will take
The speaker applies this approach to personal projects as well
The speaker believes that generating knowledge is the primary goal of their work
Sam Ladner is a sociologist, UX researcher, and student of productivity and the nature of work. She’s been a researcher at Amazon and Microsoft, and is currently Senior Principal Researcher at Workday. Sam is the author of two books on research, Practical Ethnography and Mixed Methods. In this conversation, we discuss sociology and ethnography in the context of organizations and how to manage the knowledge generated by research.