Dan Siroker, Co-Founder of Limitless & Optimizely
The Social Radars
Choosing startup ideas through experience
Founders often make the mistake of deciding to do a startup first and then figuring out what to do. In this case, the founders stole a whiteboard from Google, listed a hundred ideas which turned out to be bad in hindsight. The key mistake was starting a company for kids without having the firsthand experience of being parents or teachers.
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