Prominent figures like Mark Zuckerberg, Larry Ellison, and Mark Benioff have invested in land in Hawaii. Despite Benioff's stance on remote work, he has been purchasing land in a tight-knit Hawaiian community, causing concern about the impact on local culture. Locals had various speculations about his plans, with some fearing increased housing prices. Benioff has a deep history with Hawaii, including a founding story of Salesforce tied to the island, and his recent purchases seem to have a philanthropic motive to give back to the community. The allure of Hawaii as a destination for wealthy individuals, like a 'flame attracting billionaire moths,' is evident.