Social media platforms use variable reinforcement patterns to deliver likes and shares, which increases the likelihood of individuals being affected by and paying attention to them. Research indicates that receiving likes and shares for expressing moral outrage can predict future expressions of outrage due to the social reward system. This demonstrates a social learning process where individuals become more inclined to express outrage based on the feedback received on social media platforms.
This is the second episode in our series on the possibilities and costs of living beyond human scale. In this episode, Brené and William discuss group behavior on social media and how we show up with each other online versus offline. We’ll also learn about the specific types of content that fuel algorithms to amplify moral outrage and how they tie to our search for belonging.
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