Joining Movements for Personal Satisfaction

Joining movements fulfills the need for common identity and belongingness, triggering the reward system in individuals. This feeling of connection is especially crucial for young people, who lack the traditional campus connections of previous generations. In some instances, movements can serve as a social aphrodisiac, generating intense feelings of unity. However, when enthusiasm overtakes rationality, movements can deviate from their initial goals and individuals may resort to drastic actions to seek the warmth of connection they desire.