Engaging storytelling relies on memorability and the effective use of context to hold readers' attention. The method of creating strong emotional connections, like associating character traits and roles (e.g., the Rubik's Cube guy being memorable through focus on his role), enhances understanding. Repetition, as shown by the IRS agent reading emails multiple times, aids retention and familiarity, allowing readers to remain absorbed in the narrative. Effective biographies require tension and drama from the beginning, transforming mundane backstories into engaging narratives by linking early events to later significance. Popular books may exhibit simplistic writing but often excel in tension and character development, attracting readers despite lesser literary quality. The current literary landscape is influenced by social media trends, often sidelining exceptional writers whose work lacks the societal buzz attributed to contemporary genres. Timeless literature, like 'One Hundred Years of Solitude,' may not receive the recognition it deserves today due to the fast-paced consumption of less demanding narratives, demonstrating a disconnect between literary quality and popular acclaim.