445: Seth Godin | Shipping Creative Work
The Jordan Harbinger Show
00:00
Embrace Your Niche; Don't Follow the Crowd
The unpredictability of success on platforms like YouTube often defies logic, where seemingly trivial content garners millions of followers and views. This can lead to discouragement for those focusing on meaningful work, especially when low-effort entertainment outperforms quality content. The key takeaway is to recognize that while many chase popularity by pandering to mass tastes, true creators must either accept this reality or remain true to their vision. It is easier to cater to mainstream demands than to offer unique perspectives. Acknowledge when entertainment is simply about selling out to the audience's whims, but also commit to authenticity and creativity.
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