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S4 E12: True Classic’s CEO on Company Culture, Creativity, and Going Viral
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The importance of creativity in business
You need to sit in silence and jot down ideas, working backwards from how you want the customer to feel about your business./nDon't rely solely on product-centric thinking; take the product out of the equation./nMany people underestimate the importance of creativity in digital ads./nBeing creative sets you apart in a market where most businesses are not./nBusinesses should prioritize hiring creative thinkers.
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