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Mastering Growth Online with Justin Welsh

The Creator’s Playbook

NOTE

Learn from Inflection Points of Small Creators

Avoid the mistake of blindly copying successful creators and failing in content creation. Instead of looking at current successful creators, analyze the early stages of their content when they had a small following to identify the inflection points. By reverse engineering these moments, focusing on the content that resonated when they were starting out, you can learn valuable lessons. Find your own style by experimenting with techniques and advice in small doses, rather than overwhelming yourself with excessive information.

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