
6 Web3 Concepts That Businesses & Creators Must Plan For In 2023 | Amanda Cassatt @ Serotonin | #142
The Milk Road Show
Tokens Are Not the Product of the Business
Tokens are tools to amplify product or business utility, not the actual product itself. Creating a token or NFT does not inherently add value to something without demand. Tokens simply capture and express existing value in an exchangeable form. The value is not created from nothing but rather encapsulates pre-existing value. Tokens can facilitate exchange and tracking online, even if they don't inherently hold value. Ultimately, the market determines the value of a token based on demand and supply, not the creator.
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