Founder’s Journal’s Next Chapter
Founder's Journal
Tapping into Untapped Markets for Success
Morning Brew succeeded by capitalizing on the lack of competition in the newsletter market, allowing them to treat email as their product. In contrast, the podcast market is oversaturated, making it crucial to identify an unmet need and commit for the long haul. To monetize a podcast effectively, direct audience monetization is recommended over advertising due to the current performance-driven advertising landscape.
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