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3 Lies You’re Being Told About AI… (#178)
Marketing Against The Grain
AI in Marketing: Opportunities, Optimism, and Changing Playbooks
AI will expand marketing's role in every organization. There are common concerns about AI in marketing, but we believe there is a lot of opportunity and optimism. Marketers should change their playbooks and embrace AI. To be more aggressive with AI, marketers should use AI tools, prioritize ideation over execution, and focus on creating personalized content alongside informational content.
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