Joseph Choi: Building a Meaningful Career in the Modern World
Creative in Process
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Create for Those You Respect
Focusing on creating content for people you respect rather than mass audiences leads to more fulfilling and genuine creations. Creating content with the sole purpose of getting the most views can result in a sense of artificiality and cringe-worthy outcomes. By being intentional about creating for specific individuals and envisioning direct interactions with them, one can avoid the pitfall of manufactured content and instead produce more authentic work.
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