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Innovation Accelerates Growth
Creating an automated system for managing webinars has resulted in the addition of three new jobs and allowed for increased operational efficiency. The ability to execute webinars weekly instead of monthly has led to quicker execution and expanded opportunities, enabling the team to pursue initiatives that were previously considered years away. Additionally, the development of a new website, directtoreaders.com, arose from identifying a need for better book recommendations, leveraging existing algorithms to improve predictive capabilities in content delivery.