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#119: Strategy | B2B Positioning, Understanding How People Buy and Building Wynter (with Peep Laja)

B2B Marketing with Dave Gerhardt

NOTE

Focus on One Channel for Growth

Prioritizing a single channel, such as LinkedIn, is crucial for startups to enhance awareness and engagement. Instead of spreading efforts thin across multiple platforms, concentrating on one specific area can lead to meaningful growth. By developing a strong company presence on LinkedIn, startups can organically increase their followers, which in turn builds an audience receptive to future messaging and promotions. The concept of mental availability, as proposed by Byron Sharp, underscores the importance of being recognized and remembered by potential customers, thus facilitating effective marketing strategies. Startups often overlook the value of cultivating their company pages, but a strong following equips them to effectively capitalize on opportunities when they arise.

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