In order to earn back trust and save not just GM Cruise, but the American AV industry, it is imperative that GM Cruise changes how and what they share with the public and regulators. By setting a new bar for transparency and openness, GM Cruise has the opportunity to not only regain trust, but also contribute to the competition between American companies and keep the country at the forefront of AV technology development. By transcending its failure of imagination and listening to the voices of its employees, GM Cruise can make a positive impact.